10 Barrack Street
A portal to innovative working
The 10 Barrack Street wayfinding and signage project is a beautifully crafted design that pays tribute to the rich history of the surrounding area, while also providing clear and concise direction for visitors. Situated in the heart of the CBD, only 50 meters from Martin Place, the building is exposed to a bustling pedestrian area, making the connection with the public space that surrounds the site even stronger. The key pillars of the design, linearity, framing, and extrusion, work together to define the movement and passages between spaces, and create a new wayfinding journey for visitors. Inspired by the concept of a portal, the design creates a sense of grandeur and elegance that perfectly complements the building's historic significance.
Client: AEW / AXA
Project Managers: Mostyn Copper
Year: 2021
Status: Completed
Type: Branding & Identity — Placemaking & Wayfinding


















